Let’s face it; texting has become the preferred method of communication for many people. Emails just don’t have the sense of urgency of SMS messages, and voice calls are time-consuming and often unnecessary. If you run a business, you’ve probably been relying on these methods to communicate with your team and your customers. However, business SMS services have been growing in popularity in recent years, and for good reason. Let’s take a look at a few of the ways that business text messaging can help your company.
1) Improved Team Communication
When you use a business SMS app, it’s easy to customize the way you communicate with your employees. You can send a message to your whole team at once, or create custom subgroups for different purposes. Basically, the customization options are endless.
Another way that business text messaging can improve your team communication is by adding convenience and immediacy. On average, people respond to SMS messages faster than email, and since every message goes straight to your employees’ phones, you can be sure they won’t miss any important business communications.
2) Communicate from Anywhere
With business text messaging, you and your team are no longer tied to your phones to send and receive messages. Many services allow you to text from your desktop web browser, as well as your mobile devices. Since business text messaging goes where you go, you’ll never have to miss an important message from a customer or a member of your team.
3) Reach More Customers
If you sign up for a business text messaging service, you’ll find that it’s easier than ever to quickly communicate with your customers. You can even set up a shared inbox so that your whole team has access to inbound customer messages; this way, there’s always someone available to reply. With some business text services, such as Heymarket, you can even have your website chats forwarded to SMS, which makes it super easy to communicate with potential customers that are browsing your site.
4) Simplify Your Marketing Campaigns
Using business text messaging, it’s easy to set up customer lists and send mass texts. Create a marketing campaign and reach your customers faster than ever before. Best of all, you can schedule these messages so that your customer receives them at convenient times. Marketing emails often go right in the spam folder, but people usually read their text messages.
As you can see, there are a number of advantages to signing up with a business SMS service. With improved communication, unparalleled flexibility, and endless customization, there’s a good chance that your company will benefit greatly from business text messaging.